QR Nutry case study

UX/Product Design Case Study: QR Nutry Digital Labeling Platform

01. CHALLENGE

As of December 2023, EU Regulation 2021/2117 mandates that wine producers disclose full ingredient lists and nutritional data.
The primary obstacle for winemakers is not the physical printing of labels, but the lack of infrastructure to efficiently collect, standardize, and digitally distribute this data.

02. SOLUTION

Automated B2B SaaS platform for digital wine labels:
Lab data → Compliant QR codes → Consumer transparency

03. My Role – Product Design & Strategy

● Regulatory Compliance: Dynamic rule sets, mandatory field validation, automatic unit conversion, multi-language output support.
● Hierarchical Data Structure: Company account → Wine catalog → Batch manager.
● QR Generation & Management: One-click QR generation, preview, bulk generation, QR deactivation/redirection.
● Account & Permission Management: Role-based access (admin, enologist, label manager, tester/viewer) + audit log.
● Integration & Export: API endpoints, PDF export, print-ready QR packages (EPS/PNG/SVG).
● Design System: Component library with data tables, batch forms, validation indicators, and responsive consumer label components.

Compliance-ready QR System

Data Entry

Easy data entry

Instant translation into 24 languages

Automatic calculation of values

Generating the QR Code

GS1 Digital Link Standard

Print-Ready Vector Graphics

Full Customization

Reading the QR Code

Readable on all phones

Instant Access

No App Required

Business Solutions

Real-Time Analytics

Marketing & Loyalty

Dynamic Content Control

Design System

Dashboard component library and consumer modules unified via design tokens

UI components

Interface

Interactive dashboard

interface pages

Outcome and Impacts

● Legal Peace of Mind: Winemakers can now breathe easy. The platform ensures every QR code is fully compliant with EU law, removing the risk of fines.
● From Hours to Minutes: We turned a nightmare of manual spreadsheets into a 5-minute task. Even users with zero IT skills can now generate compliant labels on the fly.
● Zero Printing Waste: Since the QR data is dynamic, producers can fix typos or update ingredients in real-time without re-printing thousands of physical labels.
● Industry-Ready Design: The interface feels "at home" in the wine world—it's professional, clean, and respects the prestige of the brands it represents.
● Consumer Trust: People scanning bottles in-store get a clear, fast, and mobile-friendly breakdown of what's inside, building instant transparency.

So I turned a rigid regulation into a practical tool that fits into the winemaker’s daily routine.
It handles the regulatory pressure behind the scenes, allowing producers to stay compliant while being focused on their craft.

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